Hospitality & Guest Intelligence
Finding nearly 1,000 VIPs in scattered data
A hospitality operator
Nearly 1,000
high-value VIP profiles identified
12+
systems unified into one guest view
01 / Challenge
The problem.
Guest data was scattered across disconnected systems. The operator wanted to use that data to improve service but lacked a unified view of its guests.
02 / Approach
How we built it.
We built a governed lakehouse and customer data platform that connects operational data and resolves guest records into shared profiles. Role-based access controls who can use the data, and frontline teams receive timely insights to support service decisions.
03 / What we built
The system.
01
Lakehouse unifying operational and customer data
02
Data governance and role-based access
03
Customer data platform with identity resolution
04
Operational insights for frontline teams
05
Customer retention and revenue models
06
Marketing attribution models
04 / Outcomes
What changed.
Guest records connected across operational systems
Frontline teams get real-time intelligence instead of end-of-day reports
Marketing focused on high-value guests